Directing the distribution strategy for the Pandox operations portfolio which includes franchises with Hilton, Intercontinental Hotel Group, Rezidor as well as independently branded hotels.
Implementation of a Net Revpar culture in the organization, from problem recognition and awareness, to setting standards, automation and optimisation.
Digitalization project for 10 small to medium sized hotels in Luxembourg that involved implementation and roll out of PMS, Channel Manager, Booking Engines and Websites while ensuring seamless connectivity and coverage across key third party channels.
Setting and directing the onboarding and connectivity strategy for hotels going on the Utopian Hotel Platform. Also active in the e-commerce planning giving key input in the areas of SEO, Paid Search/Social, Web Analytics and UX