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Digital and Distribution Consultancy for Hotels

Shaping the Future

Hi, I am Jens. I am passionate about hotel distribution and have made it my mission to replace the dinosaur KPI RevPAR with Net RevPAR. It is time for the hotel industry to actively start driving more profitable revenues and optimizing distribution cost. Whether you are an advocate or critic of Net RevPAR or have ideas on how we can get there quicker, please do reach out.

My Experience

Revenue Management and Distribution roles with some of the biggest hotel brands

I am a Swedish hotelier with a passion for travel distribution and digital marketing. My educational background is in hotel management (BBA) and Digital Marketing (MSc).

In my work experience to date I’ve held Revenue Management and Distribution roles with some of the biggest hotel brands including Accor, IHG, Hilton, Hyatt and RHG; but have also directed the distribution strategy for some exceptional independently branded properties. This, in combination with exposure on the management, operator and owner side of the hotel business has given me a holistic and comprehensive view of the hotel distribution landscape and allowed me to understand the critical difference in perspective of key stakeholders.

Professional Experience

I already have 13 years of experience in many different fields of the travel and hospitality industry.


I’ve aquired my Master of Science (MSc) Degree on Digital Marketing from the London School of Business and Finance (LSBF), and my Bachelor of Business Administration in Hospitality Administration/Management from the Hotelschool of The Hague.


My skills vary from all the aspects connected with the Digital Marketing of the hospitality and travel industry to the Hospitality and Hotels Management.

Let Me Show You How To Optimize Hotels of Every Kind, Every Size…


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Get In Touch

Jens Egemalm
Avenue de l’Yser 8, 1040, Brussels, Belgium
+32 495 225 762

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