We help hotels generate more sales at a lower acquisition cost.

Hotel Digital Marketing & Online Distribution

SERVICES

Digital Marketing

Whether you need general hotel digital marketing & online distribution advice, a new social media plan, or know how to improve your Google ranking though paid search or SEO, we are here to help.

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Online Distribution

We are experts in optimizing online distribution channels and finding the most profitable marketing channels for hotels on GDS, OTAs and Web.

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Software & Technology

Our specialization is in scoping, implementing and leveraging hospitality technology including central reservation systems and hotel booking solutions that give you a competitive edge.

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Why we are here

Connecting Hotels with Digital Expertise

The hotel & travel marketing & distribution landscape is complex. This means that highly specialized talent is needed for hotels to excel in an environment that is ever changing and competitive. At the same time digital marketing and online distribution expertise requirements often varies in scope making it difficult to plan and balance payroll. Our belief is that every hotel should have access to that expertise at the capacity they need.

What we can do for you

The Latest in Hotel Digital Marketing & Online Distribution

Our value proposition to hotels is threefold: First of all we offer hotel digital marketing & online distribution expertise grounded in decades of experience in the field. Secondly, we are a flexible and cost efficient alternative to a full time distribution, marketing or digital marketing manager. Finally, we take a personalized, hands-on approach in all our engagements – that means we act as one in the team and rather than an external agency.

Specialized Expertise

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Benefits

We are experts in driving revenue and acquiring bookings for hotels. We let you focus on the guest experience.

Flexibility

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Your dedicated digital marketing, distribution and revenue manager. We know that you don’t always need someone full time – so we provide you with the support you need, when you need it.

Hands-On Approach

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We are not an agency or consultancy – we take an active role in your team and accountability for driving results and achieving business goals.

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Testimonials

“I have had the pleasure of contracting Jens as Head of distribution and digital lead at Utopian Hotel Collection in London. Jens has impressed me with his dedication, commitment and entrepreneurial thinking and for finding strong and enduring commercial solutions. I would strongly recommend Jens to lead a distribution and digital department of a company in the Hospitality and Travel space.”

Ronald Homsy

CEO/Co-Founder, Utopian Hotel Collection

Recent Work

Blog

6 reasons your Revenue Manager rejects your Expedia campaigns

Last week I worked on a new campaign to launch on Expedia which I had estimated would bring incremental (net) revenue to our hotel. Once the topic came up for discussion my proposal was shot down by the Revenue Manager (RM) with the reasoning that “we can’t take more...

Are Rising Acquisition Costs Fake News?

The debate of increasing online travel agency (OTA) commission for hotels has been around for years. But for some reason very little has been said about Sales & Marketing costs (S&M). How much more (or less) are hotels investing in S&M to drive revenue...

Are you ready to hand over your pricing strategy?

If you’re in any way involved in your hotel's online distribution you’ve most likely come across Booking.com Basic by now. Through this programme, Booking.com pulls wholesaler rates to sell publicly on their platform. The programme is neither on an opt-in nor an...