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Digital and Distribution Consultancy for Hotels

Shaping the Future

Hi, I am Jens. I am passionate about hotel distribution and have made it my mission to replace the dinosaur KPI RevPAR with Net RevPAR. It is time for the hotel industry to actively start driving more profitable revenues and optimizing distribution cost. Whether you are an advocate or critic of Net RevPAR or simply interested in how it works, I would love chat.

My Purpose

Helping hotels close the digital gap

The distribution landscape is becoming increasingly more complex and the traditional hotel roles are changing. It doesn’t cut it anymore to assign “everything digital” to the Revenue Manager. A few years ago it was considered innovative for a hotel to have its own e-commerce manager –  today it is a requirement. The challenge is to find the right people and talent that is experienced and skilled enough to manage your digital needs and at the same time stay on top of trends and developments in a field that is changing and evolving constantly. My goal is to help hotels and travel companies fill that gap, whether that means a comprehensive Net RevPAR implementation plan or simply driving more bookings through the hotel website.


Revenue Management and Distribution for some of the biggest hotel brands including Accor, Intercontinental Hotel Group, Hilton, Hyatt and Radisson Hotel Group as well as for some some exceptional independently branded properties.


I’ve aquired my Master of Science (MSc) degree in Digital Marketing from the London School of Business and Finance (LSBF), and my Bachelor of Business Administration (BBA) in Hospitality Administration/Management from Hotelschool of The Hague.


The diversity of my professional experience to date, as a result of working with different hotel brands and on many sides of the hotel business (OTA, affillition, hotel management, franchise and owner side) allows me to provide unique insight and add value to my clients.

Maximize revenue and profitability – how to get the most out of your distribution strategy.


My Latest Articles

Get In Touch

Jens Egemalm
Avenue de l’Yser 8, 1040, Brussels, Belgium
+32 495 225 762

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