Hi, I am Jens.

I am a Swedish hotelier with a passion for travel distribution and digital marketing. My educational background is in hotel management (BBA) and Digital Marketing (MSc). In my work experience to date I’ve held Revenue Management and Distribution roles with some of the biggest hotel brands including Accor, IHG, Hilton, Hyatt and RHG; but have also directed the distribution strategy for some exceptional independently branded properties. This, in combination with exposure on the management, operator and owner side of the hotel business has given me a holistic and comprehensive view of the hotel distribution landscape and allowed me to understand the critical difference in perspective of key stakeholders. Distribution cost management sparks a special interest with me and one of the achievements I am the most proud of is the planning, roll out and standardization of Net RevPAR as a key performance indicator for Pandox operations across continental Europe. I am committed to increasing the urgency and readiness to act on rising distribution costs in the hotel industry with the ultimate goal being able to benchmark Net RevPAR. As an independent consultant I have in the last couple of years been active and helped to drive growth in the areas of distribution and e-commerce for two start-up travel companies (Utopian Hotel Collection and Regiotels)

I love to have discussions about hotel distribution; whether it being the latests developments on Google Hotel Finder or the always evolving OTA-Hotel relationship – If you have any feedback or comments on any of my articles or just want to have a chat – feel free to reach out at any time!

Are you ready to hand over your pricing strategy?

If you’re in any way involved in your hotel’s online distribution you’ve most likely come across Booking.com Basic by now. Through this programme, Booking.com pulls wholesaler rates to sell publicly on their platform. The programme is neither on an opt-in nor an opt-out basis – participation isn’t negotiable. The concept isn’t new, the likes of… Continue reading Are you ready to hand over your pricing strategy?

How I became Mr. OTA

The first time I heard it was from a colleague in the office who overheard it in a strategy meeting in one of our hotels. The second time it was first-hand – A sarcastic comment from a GM along the lines of “So I prepare for Finance complaining about commission again?”. And then finally one… Continue reading How I became Mr. OTA