Net Revenue Strategy & Distribution for Hotels

Shaping the Future

Hi, I am Jens. I am passionate about growing net revenue and optimizing distribution cost for hotels and travel companies.

There is a knowledge gap in the hospitality industry today when it comes to cost of distribution. Too many hoteliers are not aware of their own acquisition cost, let alone able to put strategies in place to drive profitable revenues. At the same time industry KPI’s such as RevPAR and RGI continues to misguide hoteliers worldwide by not taking into account channel mark-ups, merchant model bookings and channel costs. It is time for the hotel industry to look beyond book direct campaigns, see the full picture and grow their total net revenue. Whether you are interested to hear more (or in disagreement), I would love to chat.

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My Purpose

Leading & Inspiring Change

During 8 years in various revenue management and distribution roles, I have witnessed first-hand how fast the travel distribution landscape is changing and believe that, if nothing else is certain, the pace of change will continue to accelerate. Partners, distribution models and technology we were working with on a daily basis just a few years ago do not add value anywhere in the supply chain anymore and are considered obsolete. My belief is that spreading a culture that embraces change and exercising agility in seizing the opportunities that arises from that change is what will set you apart from the competition.

Experience

Revenue Management and Distribution for some of the biggest hotel brands including Accor, Intercontinental Hotel Group, Hilton, Hyatt and Radisson Hotel Group as well as for some exceptional independently branded properties.

Education

I’ve aquired my Master of Science (MSc) degree in Digital Marketing from the London School of Business and Finance (LSBF), and my Bachelor of Business Administration (BBA) in Hospitality Administration/Management from Hotelschool of The Hague.

Motivation

I am passionate about leading and inspiring change in travel distribution. Excited about maximising revenue and profitability for hotels and travel companies. Advocate of Net RevPAR and a believer that change is needed in order for hotels to start driving more profitable revenues.