Hotel Digital Marketing & Distribution Blog

6 reasons your Revenue Manager rejects your Expedia campaigns

Last week I worked on a new campaign to launch on Expedia which I had estimated would bring incremental (net) revenue to our hotel. Once the topic came up for discussion my proposal was shot down by the Revenue Manager (RM) with the reasoning that “we can’t take more...

Are Rising Acquisition Costs Fake News?

Hotel Distribution

The debate of increasing online travel agency (OTA) commission for hotels has been around for years. But for some reason very little has been said about Sales & Marketing costs (S&M). How much more (or less) are hotels investing in S&M to drive revenue...

Are you ready to hand over your pricing strategy?

Hotel Distribution

If you’re in any way involved in your hotel's online distribution you’ve most likely come across Booking.com Basic by now. Through this programme, Booking.com pulls wholesaler rates to sell publicly on their platform. The programme is neither on an opt-in nor an...

How to debrand a hotel in 90 Days (and make more profit)

Hotel Distribution

Most traditional hoteliers would think you lost your mind if you said you were going to debrand and become an independent hotel. "How will you survive without brand recognition and backing of the brand? No one will find or book you! You will never able to compete with...

How I became Mr. OTA

Hotel Distribution

The first time I heard it was from a colleague in the office who overheard it in a strategy meeting in one of our hotels. The second time it was first-hand – A sarcastic comment from a GM along the lines of “So I prepare for Finance complaining about commission...

How Golf Saved My Hotel Market Share

Revenue Management

In golf, a handicap is a numerical measure of a golfer's potential ability that levels the playing field for everyone and allows players at different levels to compete fairly against each other. With this in mind I finally came up with an explanation to our latest...