Fundamentals for the Hotel Digital Marketing Budget 2023
As the hospitality industry continues to recover from the pandemic, hotel digital marketing budgets for 2023 are expected to increase significantly. The importance of having a strong online presence has become even more crucial, as travelers are increasingly turning...
5 points to consider when choosing hotel digital marketing agency
In today's digital age, digital marketing has become a crucial aspect of promoting hotels and attracting customers. However, with so many digital marketing agencies available, it can be challenging to decide which one is best suited for your hotel's specific needs....
5 Traveller Trends of 2023
The year 2022 witnessed a resurgence in the hospitality industry, as travel restrictions lifted, and travelers began to plan and book trips again. However, the pandemic has had a lasting impact on traveler behavior, with experience-based travel emerging as a prominent...
Top Hotel Distribution Trends for 2023
In 2023, hotels should focus on a few key distribution trends to stay competitive and attract guests. These include: Emphasizing digital channels for bookings and communication with guests, such as through social media, websites and mobile apps. Leveraging data and...
6 reasons your Revenue Manager rejects your Expedia campaigns
Last week I worked on a new campaign to launch on Expedia which I had estimated would bring incremental (net) revenue to our hotel. Once the topic came up for discussion my proposal was shot down by the Revenue Manager (RM) with the reasoning that “we can’t take more...
Are Rising Acquisition Costs Fake News?
The debate of increasing online travel agency (OTA) commission for hotels has been around for years. But for some reason very little has been said about Sales & Marketing costs (S&M). How much more (or less) are hotels investing in S&M to drive revenue...
Are you ready to hand over your pricing strategy?
If you’re in any way involved in your hotel's online distribution you’ve most likely come across Booking.com Basic by now. Through this programme, Booking.com pulls wholesaler rates to sell publicly on their platform. The programme is neither on an opt-in nor an...
How to debrand a hotel in 90 Days (and make more profit)
Most traditional hoteliers would think you lost your mind if you said you were going to debrand and become an independent hotel. "How will you survive without brand recognition and backing of the brand? No one will find or book you! You will never able to compete with...
How I became Mr. OTA
The first time I heard it was from a colleague in the office who overheard it in a strategy meeting in one of our hotels. The second time it was first-hand – A sarcastic comment from a GM along the lines of “So I prepare for Finance complaining about commission...
Get In Touch
Jens Egemalm
Avenue de l’Yser 8, 1040, Brussels, Belgium
jens@dds-digital.com
+32 495 225 762
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