Hotel Online Distribution

Branding

A major decision in your hotel online distribution strategy is to Franchise or stay independently branded? We will carry out a comprehensive audit to identify the ideal solution for you. The article ‘Debranding a hotel in 90 days‘ may give you some inspiration on your path forward.

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Connectivity Optimization

Pass-through-fees and other transaction based fees make up an enormous hidden cost for hotels – We identify where and how you can start saving significant amounts. Find out more on the state of distribition cost in the hotel industry in this article publised last year.

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Direct Bookings

Start decreasing your dependency on Booking.com, Expedia and the other OTA’s today. Our checklist towards success starts with low-hanging fruit that will have immediate impact. In this article Jens Egemalm explains how he managed to his book direct strategy while balance long and short term revenue goals

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GDS Setup & Strategy

GDS is an abstract and old fashioned distribution channel but still highly relevant in many markets. Media campaigns and preferred placements are expensive and it is important to make the right decision. We guide you through the abstract world of the GDS and make sure you get your fair share.

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Online Travel Agent (OTA) Account Management

Maximize potential from third party distribution channels. We help you identify where to distribute and get more out of your listings. In this article about Booking.com basic and Early Payment Benefit we discuss how the move impacted hotels last and how the industry responded.

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Rate Parity Management

Depending on where your property is located rate parity may or may not be a legal matter these days – the decision to break rate parity remains however a risk with the dependance of OTAs – there are however ways to avoid being penalized while offering best rate direct.

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