Hotel Digital Marketing

Content Marketing

Content marketing is a key component of a hotel digital marketing strategy. Should I hire an agency to create articles and content for my hotels? How often should I post new content and where? Do I need a blog on my hotel website? We help you answer all of above and create a long term content marketing strategy that gives you a competitive advantage.

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Loyalty Programs

Did you know that the OTA loyalty programs such as Booking.com Genius and Expedia Member Program can account for up to 50% of all bookings? In other words, the cost of discounting may be really high if you are participating. It is therefore more important than ever to offer your own membership perk, even as an independent hotel. We help setup the strategy and plan that fits your needs.

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Metasearch Marketing

Do I need to have my hotel listed on Google Hotel Ads (YES!) ? What about a paid business listing on Tripadvisor? And how much budget should I spend on Metasearch Marketing? It is no secret that Google has taken steps into the metasearch market in the last years – it is however still important to have a balanced investment strategy that covers the key platforms.

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Search Engine Marketing

How much should I spend on Pay-Per-Click on Google? Which keywords should I bid for? Do I need an agency or can I do it myself? What is an acceptable return on investment? We are Google Search Ads certified and specialize in setting up succesful campaigns that drive revenue and return on investment.

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SEO Services

Is my website findable in Google for searches that doesnt include my hotel name? How important are keywords to improve my ranking? Do I really need to create own content? What is the fuss about Local Listings and is Mobile First really essential?

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Social Media Marketing

What different advetisement options are available on Facebook, Instagram, LinkedIn and Youtube? Should I expect a return on investment? How can I use Social Media to get more revenue? The targeting capabilities are endless on Social Media and may be the highest value marketing channel you can find.

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Video Marketing

Do I need a I video for my hotel? Is it worth paying for video content for my new advertisement campaign? Should I host the video myself or on Youtube or another third party? Video content is essential as no longer has to be expensive – we guide you to the right solution for your business.

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Website Optimization

Is my website getting as many bookings as my competitors? How should I design my website to maximize conversion rate? Can I shift bookings from OTAs to my own website? Conversion rate optimization is the name of the game – we take a scientific approach to improving the success rate on your site.

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