AI in Hotel Revenue Management: From Automation to Smarter Profit Decisions
AI in hotel revenue management is rapidly moving from buzzword to business necessity. As demand patterns become more volatile and distribution costs more complex, traditional rule-based revenue management systems are no longer enough. Artificial intelligence is...
AI in Hotel Distribution in 2026: What Actually Works (and What’s Just Marketing)
AI is everywhere in hotel distribution right now. From AI-powered revenue management to automated marketing and pricing tools, vendors promise higher revenues, lower costs, and smarter decisions. But in practice, only a small subset of AI use cases actually deliver...
Underutilizing Direct Booking Levers: Why Many Hotels Still Leave Easy Money on the Table
Most hotels say they want more direct bookings. Far fewer fully use the tools already available to make that happen. In 2025, the gap between having direct-booking levers and using them effectively is one of the biggest sources of lost margin. Here’s where...
Top 10 Reasons Hotels Lose Money in Distribution — and How to Fix Them
In 2025, most hotels are still leaving money on the table not because of demand issues, but because of distribution inefficiencies. Between rising OTA fees, retail media programs, and complex partner ecosystems, the cost of acquiring a booking has never been higher....
How AI Is Shaping the Future of the Hotel Industry
Artificial Intelligence is no longer a buzzword in hospitality—it’s quietly becoming the engine behind the industry’s next big leap. From how rooms are priced to how guests interact with brands, AI is reshaping the hotel business at every level. Smarter...
Understanding Performance Max for Travel
Performance Max for Travel is a groundbreaking campaign type introduced by Google, tailored to the unique needs of the travel and hospitality industry. This innovative tool is designed to help hotels maximize their online presence by delivering ads across various...
ChatGPT in the Hotel Industry
ChatGPT is an exciting advancement in the world of artificial intelligence. It's a sophisticated language model created by OpenAI that's designed to understand and generate human-like text. It has the remarkable ability to engage in natural, human-like conversations...
The Crucial Role of SEO in Boosting Direct Hotel Bookings
In an increasingly competitive digital landscape, search engine optimization (SEO) has become a vital tool for hotels looking to drive direct bookings through their websites. When it comes to attracting potential guests and maximizing revenue, having a SEO strategy is...
Unlocking the Advantages of Freelancers for Hospitality Digital Marketing
In the rapidly evolving landscape of the hospitality industry, digital marketing has become a cornerstone for attracting and retaining customers. As hotels, restaurants, and travel companies navigate this ever-changing terrain, they often grapple with the question of whether to engage freelancers or digital marketing agencies
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Jens Egemalm
Avenue de l’Yser 8, 1040, Brussels, Belgium
jens@dds-digital.com
+32 495 225 762
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