by Jens Egemalm | Jan 21, 2026 | Revenue Management
AI in hotel revenue management is rapidly moving from buzzword to business necessity. As demand patterns become more volatile and distribution costs more complex, traditional rule-based revenue management systems are no longer enough. Artificial intelligence is...
by Jens Egemalm | Jan 9, 2026 | Hotel Distribution, Revenue Management
AI is everywhere in hotel distribution right now. From AI-powered revenue management to automated marketing and pricing tools, vendors promise higher revenues, lower costs, and smarter decisions. But in practice, only a small subset of AI use cases actually deliver...
by Jens Egemalm | Dec 5, 2025 | Digital Marketing, Hotel Distribution, Revenue Management
In 2025, most hotels are still leaving money on the table not because of demand issues, but because of distribution inefficiencies. Between rising OTA fees, retail media programs, and complex partner ecosystems, the cost of acquiring a booking has never been higher....
by Jens Egemalm | Oct 20, 2023 | Digital Marketing, Hotel Distribution, Revenue Management
ChatGPT is an exciting advancement in the world of artificial intelligence. It’s a sophisticated language model created by OpenAI that’s designed to understand and generate human-like text. It has the remarkable ability to engage in natural, human-like...
by Jens Egemalm | Nov 21, 2019 | Hotel Distribution, Revenue Management
Last week I worked on a new campaign to launch on Expedia which I had estimated would bring incremental (net) revenue to our hotel. Once the topic came up for discussion my proposal was shot down by the Revenue Manager (RM) with the reasoning that “we can’t take more...
by Jens Egemalm | May 23, 2017 | Revenue Management
In golf, a handicap is a numerical measure of a golfer’s potential ability that levels the playing field for everyone and allows players at different levels to compete fairly against each other. With this in mind I finally came up with an explanation to our...
