by Jens Egemalm | Jan 12, 2023 | Hotel Distribution
In 2023, hotels should focus on a few key distribution trends to stay competitive and attract guests. These include: Emphasizing digital channels for bookings and communication with guests, such as through social media, websites and mobile apps. Leveraging data and...
by Jens Egemalm | Nov 21, 2019 | Hotel Distribution, Revenue Management
Last week I worked on a new campaign to launch on Expedia which I had estimated would bring incremental (net) revenue to our hotel. Once the topic came up for discussion my proposal was shot down by the Revenue Manager (RM) with the reasoning that “we can’t take more...
by Jens Egemalm | Oct 8, 2019 | Hotel Distribution
The debate of increasing online travel agency (OTA) commission for hotels has been around for years. But for some reason very little has been said about Sales & Marketing costs (S&M). How much more (or less) are hotels investing in S&M to drive revenue...
by Jens Egemalm | Mar 20, 2019 | Hotel Distribution
If you’re in any way involved in your hotel’s online distribution you’ve most likely come across Booking.com Basic by now. Through this programme, Booking.com pulls wholesaler rates to sell publicly on their platform. The programme is neither on an opt-in nor an...
by Jens Egemalm | Jan 16, 2019 | Hotel Distribution
Most traditional hoteliers would think you lost your mind if you said you were going to debrand and become an independent hotel. “How will you survive without brand recognition and backing of the brand? No one will find or book you! You will never able to...
by Jens Egemalm | Oct 18, 2018 | Hotel Distribution
The first time I heard it was from a colleague in the office who overheard it in a strategy meeting in one of our hotels. The second time it was first-hand – A sarcastic comment from a GM along the lines of “So I prepare for Finance complaining about commission...
