by Jens Egemalm | Jan 9, 2026 | Hotel Distribution, Revenue Management
AI is everywhere in hotel distribution right now. From AI-powered revenue management to automated marketing and pricing tools, vendors promise higher revenues, lower costs, and smarter decisions. But in practice, only a small subset of AI use cases actually deliver...
by Jens Egemalm | Dec 12, 2025 | Digital Marketing, Hotel Distribution
Most hotels say they want more direct bookings. Far fewer fully use the tools already available to make that happen. In 2025, the gap between having direct-booking levers and using them effectively is one of the biggest sources of lost margin. Here’s where...
by Jens Egemalm | Dec 5, 2025 | Digital Marketing, Hotel Distribution, Revenue Management
In 2025, most hotels are still leaving money on the table not because of demand issues, but because of distribution inefficiencies. Between rising OTA fees, retail media programs, and complex partner ecosystems, the cost of acquiring a booking has never been higher....
by Jens Egemalm | Nov 26, 2025 | Hotel Distribution
Artificial Intelligence is no longer a buzzword in hospitality—it’s quietly becoming the engine behind the industry’s next big leap. From how rooms are priced to how guests interact with brands, AI is reshaping the hotel business at every level. Smarter...
by Jens Egemalm | Oct 20, 2023 | Digital Marketing, Hotel Distribution, Revenue Management
ChatGPT is an exciting advancement in the world of artificial intelligence. It’s a sophisticated language model created by OpenAI that’s designed to understand and generate human-like text. It has the remarkable ability to engage in natural, human-like...
by Jens Egemalm | Oct 12, 2023 | Digital Marketing, Hotel Distribution
In an increasingly competitive digital landscape, search engine optimization (SEO) has become a vital tool for hotels looking to drive direct bookings through their websites. When it comes to attracting potential guests and maximizing revenue, having a SEO strategy is...
