by Jens Egemalm | Feb 27, 2023 | Digital Marketing
In today’s digital age, digital marketing has become a crucial aspect of promoting hotels and attracting customers. However, with so many digital marketing agencies available, it can be challenging to decide which one is best suited for your hotel’s...
by Jens Egemalm | Feb 20, 2023 | Digital Marketing
The year 2022 witnessed a resurgence in the hospitality industry, as travel restrictions lifted, and travelers began to plan and book trips again. However, the pandemic has had a lasting impact on traveler behavior, with experience-based travel emerging as a prominent...
by Jens Egemalm | Jan 12, 2023 | Hotel Distribution
In 2023, hotels should focus on a few key distribution trends to stay competitive and attract guests. These include: Emphasizing digital channels for bookings and communication with guests, such as through social media, websites and mobile apps. Leveraging data and...
by Jens Egemalm | Nov 21, 2019 | Hotel Distribution, Revenue Management
Last week I worked on a new campaign to launch on Expedia which I had estimated would bring incremental (net) revenue to our hotel. Once the topic came up for discussion my proposal was shot down by the Revenue Manager (RM) with the reasoning that “we can’t take more...
by Jens Egemalm | Oct 8, 2019 | Hotel Distribution
The debate of increasing online travel agency (OTA) commission for hotels has been around for years. But for some reason very little has been said about Sales & Marketing costs (S&M). How much more (or less) are hotels investing in S&M to drive revenue...
