If you’re in any way involved in your hotel's online distribution you’ve most likely come across Booking.com Basic by now. Through this programme, Booking.com pulls wholesaler rates to sell publicly on their platform. The programme is neither on an opt-in nor an opt-out basis – participation isn’t negotiable. The concept isn’t new, the likes of… Continue reading Are you ready to hand over your pricing strategy?
Most traditional hoteliers would think you lost your mind if you said you were going to debrand and become an independent hotel. "How will you survive without brand recognition and backing of the brand? No one will find or book you! You will never able to compete with the other branded hotels next door!" Well… Continue reading How to debrand a hotel in 90 Days (and make more profit)
The first time I heard it was from a colleague in the office who overheard it in a strategy meeting in one of our hotels. The second time it was first-hand – A sarcastic comment from a GM along the lines of “So I prepare for Finance complaining about commission again?”. And then finally one… Continue reading How I became Mr. OTA
In golf, a handicap is a numerical measure of a golfer's potential ability that levels the playing field for everyone and allows players at different levels to compete fairly against each other. With this in mind I finally came up with an explanation to our latest market share results that would surely satisfy my GM;… Continue reading How Golf Saved My Hotel Market Share