by Jens Egemalm | Dec 12, 2025 | Digital Marketing, Hotel Distribution
Most hotels say they want more direct bookings. Far fewer fully use the tools already available to make that happen. In 2025, the gap between having direct-booking levers and using them effectively is one of the biggest sources of lost margin. Here’s where...
by Jens Egemalm | Dec 5, 2025 | Digital Marketing, Hotel Distribution, Revenue Management
In 2025, most hotels are still leaving money on the table not because of demand issues, but because of distribution inefficiencies. Between rising OTA fees, retail media programs, and complex partner ecosystems, the cost of acquiring a booking has never been higher....
by Jens Egemalm | Nov 9, 2023 | Digital Marketing, Uncategorized
Performance Max for Travel is a groundbreaking campaign type introduced by Google, tailored to the unique needs of the travel and hospitality industry. This innovative tool is designed to help hotels maximize their online presence by delivering ads across various...
by Jens Egemalm | Oct 20, 2023 | Digital Marketing, Hotel Distribution, Revenue Management
ChatGPT is an exciting advancement in the world of artificial intelligence. It’s a sophisticated language model created by OpenAI that’s designed to understand and generate human-like text. It has the remarkable ability to engage in natural, human-like...
by Jens Egemalm | Oct 12, 2023 | Digital Marketing, Hotel Distribution
In an increasingly competitive digital landscape, search engine optimization (SEO) has become a vital tool for hotels looking to drive direct bookings through their websites. When it comes to attracting potential guests and maximizing revenue, having a SEO strategy is...
by Jens Egemalm | Sep 26, 2023 | Digital Marketing, Hotel Distribution
In the rapidly evolving landscape of the hospitality industry, digital marketing has become a cornerstone for attracting and retaining customers. As hotels, restaurants, and travel companies navigate this ever-changing terrain, they often grapple with the question of...
