In 2023, hotels should focus on a few key distribution trends to stay competitive and attract guests. These include:
- Emphasizing digital channels for bookings and communication with guests, such as through social media, websites and mobile apps.
- Leveraging data and analytics to understand guests’ preferences and habits, and tailor promotions and offerings accordingly.
- Offering flexible cancellation and modification policies to accommodate changing travel plans and build trust with guests.
- Investing in technology to streamline operations and enhance guest experiences, such as through automation and the use of virtual or augmented reality.
- Building partnerships and collaborations with other businesses, such as airlines, travel agencies, and online platforms, to expand reach and access to new guests.
- Emphasizing health and safety measures to ensure guests feel comfortable and safe during their stay.
- Emphasizing sustainability and eco-friendly practices to appeal to socially conscious guests.
What are some of the significant trends that you see for the new year?