by Jens Egemalm | Jan 21, 2026 | Revenue Management
AI in hotel revenue management is rapidly moving from buzzword to business necessity. As demand patterns become more volatile and distribution costs more complex, traditional rule-based revenue management systems are no longer enough. Artificial intelligence is...
by Jens Egemalm | Jan 9, 2026 | Hotel Distribution, Revenue Management
AI is everywhere in hotel distribution right now. From AI-powered revenue management to automated marketing and pricing tools, vendors promise higher revenues, lower costs, and smarter decisions. But in practice, only a small subset of AI use cases actually deliver...
by Jens Egemalm | Dec 12, 2025 | Digital Marketing, Hotel Distribution
Most hotels say they want more direct bookings. Far fewer fully use the tools already available to make that happen. In 2025, the gap between having direct-booking levers and using them effectively is one of the biggest sources of lost margin. Here’s where...
by Jens Egemalm | Dec 5, 2025 | Digital Marketing, Hotel Distribution, Revenue Management
In 2025, most hotels are still leaving money on the table not because of demand issues, but because of distribution inefficiencies. Between rising OTA fees, retail media programs, and complex partner ecosystems, the cost of acquiring a booking has never been higher....
by Jens Egemalm | Nov 26, 2025 | Hotel Distribution
Artificial Intelligence is no longer a buzzword in hospitality—it’s quietly becoming the engine behind the industry’s next big leap. From how rooms are priced to how guests interact with brands, AI is reshaping the hotel business at every level. Smarter...
